Avant-propos

Nation Branding Now (NBN) is a repository of visual assets used to brand the state, as well as those of your favourite sub-national administrative divisions. The practice of corporate-style brand management is in ascendance within the public sphere. In an interdependent world where boundaries appear increasingly blurred, careful control of a cohesive jurisdictional “brand” serves to construct distinctiveness while maintaining an inclusive conception of identity. NBN serves to organize a body of work on the rapidly-evolving processes through which states create, redefine, and control their identities.

Inside this directory, you will find a longitudinal catalogue of brand identity strategies, logotypes, books, and memos issued by governments near and far, small and large, wealthy and less-so. To prove useful, interesting, and reliable to a wide audience, NBN is designed to contain a great variety of heterogeneous materials. Whether you came to this page as a social scientist wading into this exciting sub-domain of soft power, a designer looking for reference materials, or just as a curious passer-by, please do not hesitate to take a look around.

Browse

Search is to your left, but why not select a region to get started?

Flag Region
AF Africa (AF)
AN Antarctica (AN)
AS Asia (AS)
EU Europe (EU)
NA North America (NA)
OC Oceania (OC)
SA South America (SA)
WW Worldwide (International Organizations)

More Info

Feel free to peruse the user guide for additional guidance in using this tool.