Tourisme Bas-Saint-Laurent
Réserve mondiale de bon temps
Image
Details
Client: Tourisme Bas-Saint-Laurent (Rivière-du-Loup, QC)
Designer: Egzakt (Trois-Rivières, QC)
Years in use: 2009–
Remarks: A unified corporate and destination brand by Egzakt. The promotional slogan, conceived for the Summer 2009 season and still in use, is « Réserve mondiale de bon temps » in the French campaign and “World Good Life Reserve” in the English campaign. RGB and CMYK specifications are available in the Graphics Package and the lighter blue is a spot colour, Pantone 631. Type is Metroscript by Alphabet Soup for the wordmark and Rockwell Extra Bold by Monotype on the tagline. Acolyte Communication (also of Trois-Rivières) took over the Bas-Saint-Laurent contract following the closure of Egzakt. From 2016 on, there have been modifications to the lockup version of this mark. In many use cases, the speech bubble has been deprecated, with the promotional slogan set in light blue Rockwell (similar to the corporate “Tourisme” variant) beneath the brush script signature.
Documentation
Case Study
Title: Tourisme Bas-Saint-Laurent – Campagne vacances été 2009
Author: Egzakt (Trois-Rivières, QC)
Date: 2009
| Type | Link |
|---|---|
| Download |
Graphics Package
File contents:
lockup_tbsl.eps
lockup_tbsl_leftalign.eps
slogan_ang.eps
slogan_fra.eps
TBSL_CMYK.eps
TBSL_RGB.eps
TBSL_tourisme_CMYK.eps
TBSL_tourisme_RGB.eps
| Type | Link |
|---|---|
| .7z | Download |
File contents:
TBSL_newlockup_1ln_2015_CMYK.eps
TBSL_newlockup_1ln_2015_RGB.eps
TBSL_newlockup_2ln_2015_CMYK.eps
TBSL_newlockup_2ln_2015_RGB.eps
| Type | Link |
|---|---|
| .7z | Download |
Reports
Title: Rapport d’activité (2010-2014), Rapport annuel (2014–)
Author: Tourisme Bas-Saint-Laurent
Date: Various, see individual files
Remarks: Annual reports are available from 2010 onwards.
| Type | Link |
|---|---|
| 2010-11 • 2011-12 • 2012-13 • 2013-14 • 2014-15 • 2015-16 • 2016-17 • 2017-18 |
Slide Deck
Title: Plan stratégique marketing 2017-2020 du Bas-Saint-Laurent
Author: Pierre Fraser (Responsable régional du marketing, Tourisme Bas-Saint-Laurent)
Date: 5 April, 2018
Remarks: Presented at Tourisme Bas-Saint-Laurent’s Rendez-vous touristique 2018, titled « Un vent de changement : à la rencontre du touriste de demain » in the Hôtel Universel (Rivière-du-Loup, QC).
| Type | Link |
|---|---|
| Download |
Video Package
There are twelve video assets associated with this place brand. You can view them all on the médiathèque attached as an annex to this page.
