Le Kamouraska : Audace – Savoir-faire – Joie de Vivre
Image
Details
Client: Municipalité régionale de comté de Kamouraska (Saint-Pascal, QC)
Designer: Unknown
Years in use: 2003-2016
Remarks: A place brand for the MRC de Kamouraska. Introduced on 29 October 2003, very shortly after the new corporate identity for the MRC government. In use on both the web portal for the MRC (in concert with the MRC government’s bulrush logo) and alone on tourist documentation for the region. Slogan is « Audace – Savoir-faire – Joie de vivre » , though its use has not been noted in the tourist literature, for which there is an alternative variant of this mark without the slogan available in the Graphics Package. Type is Novarese by ITC. No information is available regarding attribution for the design and conception of this identity system. Followed by TK in 2016.
Documentation
Article
Title: Le plan de communication du Kamouraska : La concertation du milieu porte fruit
Author: Boisvert, Céline
Journal: InterKam, L’organe d’information du Kamouraska
Volume: 1 Number: 1 Page: 4
Date: November 2003
Publisher: Municipalité régionale de comté de Kamouraska (Saint-Pascal, QC)
Remarks: The communications plan this article references is not made public. As the article includes a contemporaneous description of the logo construction, we assume the blue text variants in the Graphics Package below are standard. This is reflected in the Image pane above. Non-standard applications, with the text in orange or the entire mark monochrome in blue, are abundant – including on other pages within this periodical. Journal designed by Studios Sigma (Saint-Pacôme, QC).
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Graphics Package
File contents:
KAM_2003_noslogan_blue_pantone.ai
KAM_2003_noslogan_mono_pantone.ai
KAM_2003_noslogan_orange_pantone.ai
KAM_2003_slogan_blue_pantone.ai
KAM_2003_slogan_mono_pantone.ai
KAM_2003_slogan_orange_pantone.ai
Remarks: It is not a rendering error or an autotrace on the part of NBN, all specimens of this logotype observed by the author have significant distortion on the slogan text.
| Type | Link |
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| .7z | Download |
Video
Title: Le Kamouraska
Client: Municipalité régionale de comté de Kamouraska (Saint-Pascal, QC)
Agency: Hidalgo Média (Saint-Pascal, QC)
Date: 20 February, 2012
Remarks: This video was reported on in InfoDimanche.