Ordem e Progresso – Brasil



Client: Governo Federal do Brasil (Brasília, DF)

Designer: Secretaria Especial de Comunicação Social (SECOM) (Brasília, DF)

Years in use: 2016-2018

Remarks: This is the visual identifier used by the Michel Temer government. The mark was introduced on 12 May 2016 by SECOM. A star-studded blue disc, reminiscent of the Brazilian flag, is given a spherical treatment and floated above a perspective-warped, embossed “BRASIL.” The strapline, Governo Federal (“Federal Government”), is similarly embossed and shadowed, typeset in a lighter weight. The latitudinal ribbon, reading Ordem e Progresso (“Order and Progress”), adopts the national motto – and continuing to draw inspiration from the flag, this slogan is also found inscribed on the verde e amarela. The wordmark is available only in horizontal lockup, with the name of ministérios displayed to the left. The symbol contains the Southern Cross, but only 22 of the 27 stars present on the Brazilian flag. This mark is also available in 2D, reference colour, and simplified (for replication at small size) variants. See the graphics package for a complete listing of the NBN holdings.


Graphic Standards

Title: Manual de Uso da Marca do Governo Federal
Author: Secretaria Especial de Comunicação Social
Date: 2016
Remarks: NBN has acquired four versions of the primary standards manual from SECOM. Note that the September 2016 and December 2017 examples do not contain updated versioning information on the title page.

Type Link
.pdf Download (Manual, May 2016)
.pdf Download (Manual, June 2016)
.pdf Download (Manual, September 2016)
.pdf Download (Manual, December 2017)
.pdf Download (Manual, Obras, June 2016)
.pdf Download (Manual, Patrocínio, June 2016)

Graphics Package

File contents:

cmyk/governofederal-negativa-cmyk.eps (.ai, .pdf)
cmyk/governofederal-positiva-cmyk.eps (.ai, .pdf)
ministérios/marcagovfederal_2016_ministerios_ol.eps (.ai, .pdf)
mono/governofederal-negativa-monocromatica.eps (.ai, .pdf)
mono/governofederal-positiva-monocromatica.eps (.ai, .pdf)
pantone/governofederal-negativa-pantone.eps (.ai, .pdf)
pantone/governofederal-positiva-pantone.eps (.ai, .pdf)
pb/governofederal-negativa-pb.eps (.ai, .pdf)
pb/governofederal-positiva-pb.eps (.ai, .pdf)
simp-2D/governofederal-2d-simplificada-negativa-pb.eps (.ai, .pdf)
simp-2D/governofederal-2d-simplificada-positiva-pb.eps (.ai, .pdf)
simp-3D/governofederal-negativa-simplificada-cmyk.eps (.ai, .pdf)
simp-3D/governofederal-positiva-simplificada-cmyk.eps (.ai, .pdf)
simp-3D/simplificada-negativa-tons-de-cinza-1.eps (.ai, .pdf)
simp-3D/simplificada-negativa-tons-de-cinza.eps (.ai, .pdf)
idiomas/govfed_alemao.ai (.pdf)
idiomas/govfed_arabe.ai (.pdf)
idiomas/govfed_espanhol.ai (.pdf)
idiomas/govfed_frances.ai (.pdf)
idiomas/govfed_ingles.ai (.pdf)
idiomas/govfed_italiano.ai (.pdf)
idiomas/govfed_japones.ai (.pdf)
idiomas/govfed_mandarim.ai (.pdf)
idiomas/govfed_russo.ai (.pdf)

Type Link
.7z Download

← Back to Brazil

Page instantiated: 30 October 2019.
Date of last revision: 30 October 2019.