Le Bas-Saint-Laurent – Tout lui réussit
Image
Details
Client: Conseil régional de concertation et de développement du Bas-Saint-Laurent (Rimouski, QC)
Designer: Triomphe marketing et communication (Québec, QC)
Years in use: 2004-2016
Remarks: Created in 2001 for the CRCD du Bas-Saint-Laurent, « Tout lui réussit! » saw continued use under the CRÉ du Bas-Saint-Laurent. This place brand was multilingual, with the promotional slogan “Success come true!” in English and «¡Todo le sale bien!» in Spanish. Type is Trajan by Adobe and a hand brush script. It was in use both as an identifier of regional authority (to complement the CRÉ corporate mark) and as a destination brand. Use as a tourist mark fell out of favour in 2009, when it was superceded by Tourisme Bas-Saint-Laurent. As a regional authority brand, it is preceded by Une mer de savoir-faire and followed by Vivre à temps plein.
Documentation
Graphic Standards
Title: Document explicatif sur l’utilisation de la signature promotionelle
Author: CRCD du Bas-Saint-Laurent
Date: 2001
| Type | Link |
|---|---|
| Download |
Graphics Package
File contents:
banniere_bsl.gif
l_bsl-anglais-200px.gif
l_bsl-cf.eps
l_bsl-crf.eps
l_bsl-crwf.eps
l_bsl-cwf.eps
l_bsl-espagnol-200px.gif
l_bsl-nf.eps
l_bsl-nrf.eps
l_bsl-nrwf.eps
l_bsl-nwf.eps
| Type | Link |
|---|---|
| .7z | Download |
Promotional Brochure
Title: Le Bas Saint-Laurent – Une conception actuelle de la réussite
EN: Le Bas-Saint-Laurent – Tomorrow’s Blueprint for Success
ES: Le Bas-Saint-Laurent – Un concepto actual del éxito
Author: CRCD du Bas-Saint-Laurent
Date: February 2004
Remarks: Designed by Tandem communication (Rimouski, QC)
| Type | Link |
|---|---|
| Download (English) | |
| Download (French) | |
| Download (Spanish) |
Strategic Communications Plan
Title: Plan stratégique de communication
Author: Triomphe marketing et communication, in collaboration with Desjardins Marketing Stratégique
Date: 2001
Remarks: This report, prepared for the CRCD du Bas-Saint-Laurent, is divided into three subsections. The first is a diagnostic overview and survey, the second is the final prepared report, and the third is a catalogue of graphic assets prepared by Triomphe acting on the results of the market research. The sections are subtitled “Diagnostic marketing,” “Rapport final,” and “Annexes du rapport final,” respectively.
| Type | Link |
|---|---|
| Download (Diagnostic marketing) | |
| Download (Rapport final) | |
| Download (Annexes du rapport final) |
Video
Title: Le Bas-Saint-Laurent, comme si vous y étiez!
Client: CRÉ du Bas-Saint-Laurent (Rimouski, QC)
Agency: Groupe PVP (Matane, QC)
