País Rico é País sem Pobreza – Brasil
Image
Details
Client: Governo Federal do Brasil (Brasília, DF)
Designer: Secretaria Especial de Comunicação Social (SECOM) (Brasília, DF)
Years in use: 2011-2014
Remarks: This is the visual identifier used during the first mandate of the Dilma Rousseff government, and is not too dissimilar from the work of the preceding government. The work of Marcelo Kertész for SECOM, it was released 10 February 2011. A stylized “Brasil” in bold, green, rounded text is set against a yellow field, with the counter of the A defaced by a rhombus and blue disc recalling the Brazilian flag. Stacked above and below are governmental identifiers and slogan – País Rico é País sem Pobreza (“A Rich Country is a Country without Poverty”) – in a Gotham-like typeface. From 1 January 2015, in Rousseff’s second term, the graphic was deprecated in favour of this updated wordmark.
Documentation
Graphic Standards
Title: Manual de uso da marca do Governo Federal
Author: Secretaria Especial de Comunicação Social
Date: January 2015
Graphics Package
File contents:
Marca do governo federal - Ministerios e Secretarias da PR - 04-2011 -1.zip
marca-do-governo-federal-portugues-04-2011.zip
| Type | Link |
|---|---|
| .7z | Download |
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Page instantiated: 30 October 2019.
Date of last revision: 30 October 2019.