Client: Governo Federal do Brasil (Brasília, DF)
Designer: Secretaria Especial de Comunicação Social (SECOM) (Brasília, DF)
Years in use: 2011-2014
Remarks: This is the visual identifier used during the first mandate of the Dilma Rousseff government, and is not too dissimilar from the work of the preceding government. Designed by Marcelo Kertész for SECOM, it was released 10 February 2011. A stylized “Brasil” in bold, green, rounded text is set against a yellow field, with the counter of the A defaced by a rhombus and blue disc recalling the Brazilian flag. Stacked above and below are governmental identifiers and slogan – País Rico é País sem Pobreza (“A Rich Country is a Country without Poverty”) – in a Gotham-like typeface. From 1 January 2015, in Rousseff’s second term, the graphic was deprecated in favour of this updated wordmark.
Title: Manual de uso da marca do Governo Federal
Author: Secretaria Especial de Comunicação Social
Date: January 2015
|Download (Manual, February 2011)|
|Download (Manual, March 2011)|
|Download (Manual, November 2011)|
|Download (Manual, Internet, August 2011)|
|Download (Manual, Internet, February 2012)|
|Download (Manual, Obras, November 2011)|
|Download (Manual, Patrocínio, February 2011)|
|Download (Manual, Patrocínio, November 2011)|
|Download (Manual, Publicidade Legal, 2012)|
Marca do governo federal - Ministerios e Secretarias da PR - 04-2011 -1.zip
Page instantiated: 30 October 2019.
Date of last revision: 30 October 2019.