Brasil – Um País de Todos
Image
Details
Client: Governo Federal do Brasil (Brasília, DF)
Designer: Secretaria Especial de Comunicação Social (SECOM) (Brasília, DF)
Years in use: 2003-2011
Remarks: This is the visual identifier used during the Lula da Silva government. Designed by Duda Mendonça for SECOM, it was approved by Lula on 3 April 2003 and released 8 April 2003. A grand rainbow of cheerful colours hit upon every element of a wide “Brasil” wordmark featuring a hand-drawn rhombus and stardust-covered disc (evocative of the Brazilian flag) in lieu of a counter on the A. The mark comes in “simplified” and “complete” variants, with the simplification (absence of a govermental identifier strapline) being deprecated in 2005. Also in 2005, the strapline itself changed from small, right-aligned text to a centred and larger construction. The slogan, Um País de Todos (“A Country for Everyone”), is inlaid into a yellow band running directly beneath the technicolour wordmark. The following administration, headed by fellow partisan Dilma Rousseff, adopted a quite similar wordmark.
Documentation
Graphic Standards
Title: Manual de Uso da Marca
Author: Secretaria Especial de Comunicação Social
Date: 2003-2009
Remarks: NBN has acquired four mainline standards manuals and eight supplementary manuals. There is reason to doubt that this is exhaustive, and some titles are certainly missing. Later files, dating to 2009, have been mishandled and lack necessary metadata for date precision. As a recommendation to see quite starkly how this mark has evolved whilst in use: The 2003-05-13 and 2005-07-04 titles are particularly useful.
Graphics Package
File contents:
MarcaCompleta (2003)/MarcaGovernoComplCMYK.eps
MarcaCompleta (2003)/MarcaGovernoComplEscCinza.eps
MarcaCompleta (2003)/MarcaGovernoComplPantone.eps
MarcaCompleta (2003)/MarcaGovernoComplTracoNeg.eps
MarcaCompleta (2003)/MarcaGovernoComplTracoPant.eps
MarcaCompleta (2003)/MarcaGovernoComplTracoPB.eps
MarcaExterior (2005)/alemao.zip (each archive in this dir contains a localized .ai, .cdr, and .eps file)
MarcaExterior (2005)/arabe.zip
MarcaExterior (2005)/espanhol.zip
MarcaExterior (2005)/frances.zip
MarcaExterior (2005)/ingles.zip
MarcaExterior (2005)/italiano.zip
MarcaExterior (2005)/japones.zip
MarcaExterior (2005)/mandarim.zip
MarcaExterior (2005)/russo.zip
MarcaNovaCompleta (2005)/MarcaGovernoComplCMYKNOVA.eps (.ai)
MarcaNovaCompleta (2005)/MarcaGovernoComplEscCinzaNOVA.eps (.ai)
MarcaNovaCompleta (2005)/MarcaGovernoComplPantoneNOVA.eps (.ai)
MarcaNovaCompleta (2005)/MarcaGovernoComplTracoNegNOVA.eps (.ai)
MarcaNovaCompleta (2005)/MarcaGovernoComplTracoPantNOVA.eps (.ai)
MarcaNovaCompleta (2005)/MarcaGovernoComplTracoPBNOVA.eps (.ai)
MarcaSimplificada (2003)/MarcaGovernoSimpleCMYK.eps
MarcaSimplificada (2003)/MarcaGovernoSimpleEscCinza.eps
MarcaSimplificada (2003)/MarcaGovernoSimplePantone.eps
MarcaSimplificada (2003)/MarcaGovernoSimpleTracoNeg.eps
MarcaSimplificada (2003)/MarcaGovernoSimpleTracoPant.eps
MarcaSimplificada (2003)/MarcaGovernoSimpleTracoPB.eps
| Type | Link |
|---|---|
| .7z | Download |
Laws and Norms
Title: Instrução Normativa Nº 31, de 10 de Septembro de 2003
Publication: Diário Oficial da União
Date: 11 September 2003 Number: 176 Section: 1 Pages: 3–4
| Type | Link |
|---|---|
| Download |
Title: Instrução Normativa Nº 2, de 16 de Dezembro de 2009
Publication: Diário Oficial da União
Date: 17 December 2009 Number: 241 Section: 1 Pages: 16–17
| Type | Link |
|---|---|
| Download |
News Articles
Title: Psicodelia Governamental
Author: Carlos Merigo
Date: 5 April 2003 Outlet: Brainstorm 9
Remarks: Brainstorm 9 is a Brazilian advertising blog. This source is significant as it – although the images are long-broken and irretreivable from the Blogger site on the Internet Archive – significantly predates the press release announcing Lula’s visual identity. Further, it provides a date that Duda Mendonça’s project got Lula’s final approval and suggests that the logomark and slogan were a donation from the marketer in question.
| Type | Link |
|---|---|
| Off-site Article | Visit |
Press Release
Title: Secom apresenta nova marca do governo federal
Author: Agência Brasil (Brasília, DF)
Date: 8 April 2003
| Type | Link |
|---|---|
| Download |
Navigation
Page instantiated: 30 October 2019.
Date of last revision: 30 October 2019.